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Snapcode is a badge similar to QR codes that users can scan via their phone to find you quickly. You can use these codes to link your website, add a logo, or display them in your ads to create brand recognition.

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Step2 Now, tap the Settings icons, find the "Snapcodes" option and tap it. Select the "Create Snapcodes" option, add your URL, and tap "Create."

For instance, Sephora created a gamified AR experience for their advertisement campaign on Snapchat. They provide coupons and promo codes to the users who completed the game. This helped them boost their products' sales and ultimately generate more sales.